Building The Engine For Fitness And Rehab
Personal training is broken. We're building the assessment and prescription layer the industry licenses.
The High-Level Problem
Personal Training Is Broken
And the existing software perpetuates it — for the people paying for training, and for the people delivering it.
Thousands spent on sessions of variable quality, with no lasting knowledge built.
Inaccessible pricing locks out those who need training most.
A $24.50/hour median in Vancouver — and at Equinox, everything that isn’t a completed session pays about $18.25/hour.
Burnout and high turnover disrupt continuity of care.
Software
The existing software perpetuates every one of these problems without offering an alternative. It hands trainers an empty container and calls it a platform.
The model fails to deliver, on all sides.
The Competition
Fitness Coaching Software Today Is Fragmented
We captured and inventoried every screen of 13 competing platforms. White-label tools lack methodology. AI coaches lack accountability. Premium D2C platforms don't scale trainer capacity. Corporate wellness lacks fitness-specific progression.
Spero
White-label coach platforms
TrueCoach, MyPTHub, Trainerize, EverFit, PT Distinction, QuickCoach — neutral containers. The methodology is whatever the coach brings.
Method-led coaching
Future, Physitrack, Caliber — and Spero. Physitrack is the closest, and it still averages a reported pain score away instead of acting on it.
Loggers and generators
Hevy, Fitbod — logging and generation without a coach or a method.
Method-led algorithms
RP Strength, Juggernaut AI — strong methodology, no human accountability.
Method-led coaching
Spero, Physitrack, Future, Caliber
White-label coach platforms
TrueCoach, MyPTHub, Trainerize, EverFit, PT Distinction, QuickCoach
Loggers and generators
Hevy, Fitbod
Method-led algorithms
RP Strength, Juggernaut AI
Where We Win
Spero Resolves Core Tradeoffs In Fitness Coaching
Scale vs. Accountability
AI scales, humans don't.
Human coaches operating within a standardized system and foundation.
Personalization vs. Consistency
Coach-led programs vary widely.
Informed, evidence-based progression applied by experts.
Outcomes vs. Economics
D2C pricing doesn't work for employers.
White-label B2B2C delivery at employer price points.
Our Mission
The Assessment Layer The Industry Licenses
Spero builds AI-enabled fitness assessment and programming tools for trainers, gyms and clinics — and collects a proprietary dataset on outcomes that sharpens the model with every client.
The Engine
A Best-Practice Training Model Codified Into Software
Movement Assessment
A proprietary framework built from years of case studies and kinesiology expertise.
150 Proprietary Videos
Custom movement and cueing assets, on the way to 250–300, plus the logic structures behind them.
80% More Capacity
15 clients per practitioner to 27, inside the same client-service hours.
Phased Program Design
Grounded in active testing, phase over phase.
The Spero Experience
See It In Action
Our live pitch, including a walkthrough of the assessment and the logic model that turns it into a program.
The Opportunity
A $90B Global Market, Starting With $17B In North America
We size our share from the bottom up — from what a Spero client actually pays today, not from a slice of someone else’s market report.
The $550 is measured. The 27-client book is our base capacity case — we run 15 per practitioner manually today.
All global spend on 1:1 personal training plus app-based and digital coaching Spero can power or replace.
All North American spend Spero can realistically serve.
Our Customer Today
We Serve People Who Want To Understand Their Bodies
Parent With Persistent Pain
Age 38–52
Ongoing shoulder, knee, or back pain. Feeling stiff while juggling work and family.
"I'm not like I used to be."
Injured Athlete
Late 20s – mid 40s
Deals with chronic knee, hip, shoulder, or back injuries from past sport experiences.
"Generic rehab isn't working."
Tech Bio-Hacker
Age 25–40
Analytics-driven and already tracking sleep, HRV, macros, and supplements.
"I want mastery of my body."
Active Older Adult
Age 55+
Wants to strengthen balance and mobility, but feels unsafe in traditional fitness settings.
"I want lasting independence."
Beyond B2C, Spero is positioned to support gyms, studios, clinics, and independent trainers with scalable systems that drive higher-quality training and stronger retention.
Our Revenue Model
Moving From High-Touch Revenue To Scalable Systems
Current B2C Model
Customer
Individual, 1:1 personal training clients.
Product
Custom programs configured by frequency (1–3 meetings/week), medium (30-min virtual, 60-min in-person, 90-min clinic), and breadth (1–3 unique workouts per week).
Revenue
$550 average per client, monthly — tiers run $300–1,260.
Future B2B Model
Customer
Partner gyms, clinics, and trainers.
Product
Licensed access to the Spero system and proprietary dataset — assessments, videos, resources.
Revenue
Platform subscription per trainer/location. White-label or rights-ownership options for larger partners.
Q4 2026
Product R&D
- Complete build
- Validate one paid channel
- Train 5 practitioners
- Document the engine logic, data + outcome schema and IP
Q1 + Q2 2027
D2C + Public Launch
- Scale to 20 practitioners
- Scale marketing efforts
- Prove non-founder practitioners prescribe consistently
Q3 + Q4 2027
Ecosystem Scaling
- Separate the engine architecturally
- Build the API
- Iterate the proprietary model off collected data
2028
B2B Engine
- Operator pilots
- First embedded platform pilot
- Pursue commercial engine agreements
Track Record
Early Traction From Our Pilot Program
What The Numbers Mean
Every program client has stayed past month six, with relationships running to four years — in a category where 3–5% monthly churn is normal. Each client has produced roughly 1.5 more paying clients, which puts our effective acquisition cost at $182 against a $455 paid benchmark. Contribution LTV to CAC is 18.6× at plan, and still clears the 3× benchmark at a $2,800 acquisition cost.
The Team
Our Co-Founders
Dedicated coaches that combine expertise, empathy, and precision to deliver personalized training that builds resilient, high-performing bodies.
Co-Founder
Niko Bauer
Level 3 corrective exercise specialist (NASM) and personal trainer since 2021. After a car accident left him unable to walk for several years, Niko developed deep expertise in soft tissue rehabilitation and integrated movement training.
Co-Founder
Saran Sundaram
Certified corrective exercise specialist, nutrition coach, and personal trainer (ISSA). Since 2022, Saran has emphasized functional movement and lifestyle integration, informed by personal experience managing Crohn’s disease through holistic health strategies.
Testimonials
What Our Clients Say
I could not have achieved even a fraction of the strength progression I’ve experienced without your services. Once we started working together consistently, I quickly noticed a significant increase in overall strength, which translated into feeling stronger in every aspect of my life.
My life has positively changed within two months of consistently performing my training program! I am truly amazed at how quickly my body has responded. For the most part I can get on with my everyday life pain-free, which was my biggest goal.
The Ask
We’re Raising $150K To $200K At Pre-Seed
To launch our app and our first B2B pilots.
We’re Looking For Partners To Join Our Pre-Seed Round
Personal training is broken. Create the first scalable operating system for evidence-based personal training with Spero.